REIF is excited to announce its second participation at THE FAIREST 01 with a sound sculpture developed in collaboration with Frederik Failin and a showcase of the label’s upcoming release of Steev Lemercier’s DEVA, happening onSeptember 14th at 6 pm.

The first edition of TF’s annual main fair, THE FAIREST 01: Open Your Eyes Again, brings together 60+ artists previously exhibited in five smaller scale “teaser” shows: TEASER 01: concept drop (Berlin), TEASER 02: care about every body (Berlin), TEASER 03: the rite to transform (Berlin), TEASER 04: non playable character (Venice), TEASER 05: cum as you are (Bad Gastein).

The teasers build up the content and spirit for the main fair, functioning at the core of THE FAIREST. The titles are a call to action and claim the value that is communicated and explored as the exhibition discourse. Each teaser is considered to unfold a new chapter of the project as if a book–THE FAIREST manifesto.

The title of the inaugural main fair, Open Your Eyes Again, appeals to constantly reflect and redefine what contemporary practice is and can be. It is a hint to look, listen, think, touch, smell, twice, three times, four times… To be more aware, critical and question the perception of the stereotypical and traditional conversation in art. WHAT IS ART RIGHT NOW?

THE FAIREST 01: Open Your Eyes Again presents a wide variety of practices, following research, to demonstrate the density of artistic production that is happening in Berlin.

As fairs are typically gallery-built, positions presented can be predictable. In order to break with this, THE FAIREST brings back the essence of discovery to the art fair/market setting. Curated group shows cohesively maintain the artists’ works with meaning and dialogues, rather than placing individual objects in booths. Lively, immersive environments are created, with sound, participation, performative interventions and discussion.